Who we are?

We are a Swedish cosmetic company founded in 2009 by two Swedish make up artists. Our first product was Smashit organic foundation that won the award best organic foundation in Green Parent Natural Beauty Awards UK 2011.


What we do?

We develop and sell high quality vegan friendly cosmetics and related tools.  The product line is being updated continuously.


Why us?

We use high quality pigments in our products so that you can apply the finest makeup. Our products are vegan friendly.